For over six decades, the American Floral Endowment (AFE) has represented the floralcommunity, providing and sharing free resources to all segments, thanks to the generositydonors. As the industry’s leading charitable organization, AFE receives and invests donations,generating funding that advances floriculture through research, education, and specialprogramming.…

Reflection by Teresa Godfrey AIFD, CFD, EMC, CEJPhoto Credits: Walters & Walters, Raliegh, NC We go to them a lot, right.  Sitting theatre style in the auditorium or ballroom or warehouse with the speaker on stage in front, wowing us with their floral artistry.  It’s…

In June, the AIFD National Board held its recent board meeting at the Signia by Hilton Bonnet Creek Resort in Orlando Florida.  This annual meeting is held in conjunction with the AIFD Symposium. With so many facets of AIFD to be worked on, we are…

It’s not often a group with this much leadership, wisdom and experience comes together in one place. It was a meeting of the minds and a literal picture of AIFD history. Thank you to those who have served our organization over the years. Seated right…

Southern Chapter is kicking off the year with a bang. We have been out and about in the region and several of our members competed in competitions and placed in the top three. Jolene Power AIFD competed at NCFA and took first place in the bridal…

Do you know someone who deserves to be honored? Have you considered nominating someone but are unsure how to go about it? Let’s see if we can answer some of your questions. What does the AIFD® Awards Committee do? The primary responsibility of the committee…

We’re still reveling in all the amazing talent and passion showcased at the Stars of the Industry Awards Celebration at SAF in Miami! This year’s honorees truly embody the spirit of innovation, dedication, and excellence within the floral industry. We at AIFD are proud to…

I can’t believe it’s been a whole month since Symposium, and we have had a little time to process all that goes into creating an event like this. We have also received quite a number of surveys back and we are grateful for your responses…

Symposium Success The AIFD Symposium Emerge was a tremendous success! We hope you were able to join our chapter in some of the various programs, classes, and over-the-top dinners. We loved connecting with you and showcasing the beautiful work created by our Southern Chapter members.…

The American Institute of Floral Designers (AIFD) has once again demonstrated its commitment to community and compassion through its annual “Blooms Over” initiative. This inspiring project, led by an exceptional committee of AIFD volunteers, redirects the generous abundance of sponsor-donated product from the event and repurposes it…